Grassroots clubs are broke.
Old fundraising is dead. 🪦
Cash raffles + volunteers don’t work in a digital-first world → clubs lose millions every year Fans want to engage, but the tools are outdated.
60 Sec Summary Video 👇
The Crisis Facing Grassroots Clubs
The “fundraising tools” clubs rely on are broken.
Lottery Schemes → “1980s paper & cash.”
Direct Debits → “20-field forms. Gen Z won’t.”
DIY Raffles → “Volunteers chasing tickets. 0 time”
Lotteries → “Who under 40 still plays?”
Clubs Are Losing Millions Every Year 🤯
Traditional Methods Suck 🤮
Compliance → “Too risky, complex rules.”
Paper → “Manual, admin heavy.”
Zero Engagement → “Gen Z & Alpha aren’t buying it.”
🪦The graveyard is full of outdated fundraising models.
We’re building the future fans will actually use.
Fan fundraising, rebuilt for the future.
We've completely reimagined fan fundraising for the digital age.
Digital-Native Fundraising
Scan QR, play in 30 seconds
Predictable Income Streams
95% recurring subscriptions, £7 AOV.
Proven Scalability
Already 39,000+ players, £1.7M+ revenue.
Fast, Fun, Mobile-first
Built for today’s fans (Gen Z & Alpha)
Gen Z & Alpha → scan, play, win, done🚀
We’ve already fixed it — and it’s just the beginning
£1.7M+
Total Raised
39K+
Players
50%
Elite Club Adoption
£7
Average Order Value
Global Grassroots Fundraising
Examples of our grassroots self serve platform - From sports clubs to community causes
Hitchin Town F.C. Monthly 50/50 Draw
Enter Draw
Wadhurst Football Club Monthly Draw
Wing Village FC – 50/50 Monthly Draw
Maisie's Mission To Live Monthly Prize Draw
THE SHOWMEN'S MENTAL HEALTH AWARENESS CHARITY Monthly Prize Draw
My Shining Star Childrens Cancer Charity Monthly Prize Draw
Enterprise Offering: We’re building the digital engine behind club fundraising and fan engagement
Manchester Storm - https://mcrstormfrenzy.com/
A new “predict the score” style game with Manchester Storm, driving engagement through fun fan interaction and memberships.
Raising funds every matchday for the Wrexham AFC Foundation with our digital 50/50 offering
* Wrexham - we have exceeded all past fundraising goals in 2 months.
The market is massive, and we’re already in it.
The addressable market for digital sports fundraising represents unprecedented growth potential:
UK: 250k teams → £85M ARR
Global: 18M clubs, 13M charities
→ multi-billion
Simple. Predictable. Scalable.
95%
95% Recurring
15-20%
Predictable Revenue
£7
Average Order Value
Growth Revenue Opportunities:
💻 Ads, 🤝 Sponsors, 🔗 Affiliates
The Champions 🏆
Dean Lynn
Co - Founder
20+ yrs Tech, Innovation & Visionary, big thinker.
Simon Rutter
CTO
20+ yrs Tech, Ex-digital lead GDC, scaling infostructure.
Gus Karagiannis
Partnerships & Growth
20+ yrs in sports / events: Manchester Marathon, Olympics, F1, FIFA World Cup, Arab Gulf Cup, Asian Cup
Steve Lightfoot
Co - Founder
20+ yrs in sports fundraising & partnerships
Why Investors Back Us
Kerry Ellis has invested multiple times in Play Fund Win. Here’s why she continues to double down.
Raising £500k to scale to 10,000+ clubs
Scale scenario: 10k clubs,
10–25 monthly members at £7 → £8.4–£21m ARR.
SEIS/EIS Status
Advanced Assurance already obtained.
Previous Investment
£478,000 in previous rounds
Current Funding Round
Raising £500,000
Exit Strategy
Private sale
The Future of Sports Fundraising
Old fundraising is broken. Here’s how Play Fund Win is fixing it — scalable, inevitable, and built to deliver £100M+ for good causes.
Our Series A Video (3 mins) 👇
* Our need for 2.5 million when we created this video has changed